Wikipedia describes (SEO) as the method of improving the level or quality of traffic to a web site from search engines via "normal" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Take note of the phrase "paid inclusion."  What they are referring to is "purchasing links."  Now this is a novel observation.  If you acquire Google ads for your website is that not a "paid inclusion?"  If you pay to be in the Yahoo directory is that a "paid inclusion?"  Google is similar a mom and dad informing their youngster don't do what I do, do as I say!

It has been alleged that Blackhat SEO is mutually a falsehood and a truth.  Any person doing SEO will will likely confront this practice} at some period.  Not to confront the Blackhat SEO process is to exist in denial.  The BH techniques these days are the grey and white hat proceedures of tomorrow. It's an essential truth; innovations time and again happen inside the Blackhat community of SEOs.  These techniques are considered, modified, and finally accepted into mainstream SEO.  The thing about the BlackHat World is that these members are pioneering and forward thinking.

It has been said many times  that you should be acquainted with with SEO to appreciate how Google's algorithm can be exploited.  This is constructive for many reasons however for the majority it is main for two reasons:

1.  You can obtain a decent understanding of your competition and how they get the "edge" on Google.
2.  You dig up information and techniques you can exercise to advance in the Google search engine.

We are all aware that information is power.  What lots of people do not appreciate is that most Black Hat methods are not Blackhat at all!  Blackhat is like a double edged sword.  

A number of people have argued that Blackhat SEO is for the weak.  They go to say Black Hatters are those you can't win the game and must resolve to dishonesty. In my estimation, even if you don't choose to take advantage of what a number of people call Black Hat SEO to advance your website it is good practice be knowledgeable about  your competition and what they are doing.  That's only common sense.  

Some White Hat purists go as far as claiming that purchasing aged domains that are expired is Blackhat SEO.  In a respectable business model buying old domains and reviving them makes perfect sense.  The age of the domain is influential in Google's algorithm so you have a head start on your competition.  And what is the distinction if I want to sell my domain to somebody?  Going further, is Microsoft's Bing doing Blackhat by buying data and content from Yahoo?  All this begs the question; who makes the rules on the internet?  

Fake news reports are often seen as blackhat.  From a marketing strategy they are seen as brilliant.  This technique is done everyday by the media but it is never referred to as Blackhat!  Really, people throw around the term Blackhat SEO so much it has little meaning.  

The Blackhat World of SEO is so much more than hacking, rogue bots, keyword stuffing and so on.  In reality, hacking is not really viewed as Blackhat by the Blackhat World.  The Blackhat World SEO is largely concentrated on proceedures to advance a website or how to make money online.  

Google and Whitehat SEO people would have you believe that automating software to  you in posting in your blogs for instance, is Blackhat.  They are opposed to any automated software dedicated towards SEO.  Granted allot of software and scripts in the Blackhat World has been made to make the most of Google.  However you just can't paint the Blackhat World SEO with a broad brush.  There are tons of techniques you can employ that can aid your website ranking well in Google that are not from the Dark Side of the Blackhat World.  

If you go to any website that offers freelancing you will find allot of Black Hat people from all over the world.  They offer to submit your website to thousands of websites for pennies.  They tell you that all of these submissions are prepared by hand.  You have got to read between the lines with claims similar to this.  

First, if you are foolish enough to fall for this, a thousand back links to your website will hoist a huge red flag for Google if it is prepared in a brief period of time. Secondly, your website will soar in the SERPs however you will collapse hard coming down in a extremely short time.  And, when you take a good look at your links and you will realize they are from a paid directory and your anchor text is non existent.  This is the kind of practice I label Black Hat.

Conversely, if you find a reliable individual to do this, who took time to obtain quality back links for you and did this over a month, then I would call it White Hat.  The purpose is make use of  programmed SEO software with restraint so your results look organic or naturally produced.  Don't get greedy or foolish.  

Here is one final example of automating software for twitter for scheduling and repeating tweets.  Automatically tweeting RSS feeds from yours or other blogs is all right as long as the Twitter account has a bona fide person attending it who tweets manually,  as well.  Again, moderation is the key to making it look organic and natural.  

Here is a claim by White Hat people who have plenty of cash for Google ads and have no perception of the extreme competition on the internet nowadays.  "If your content is worth a damn you won't need to trick readers or bots with fake substance.  I invested time into the content and usability of my site and it's returned a 350% jump in my traffic last year. I'm getting links you can't begin to fake or even buy.  Make sites for people, not search engines."

This is great stuff for your "arm chair philosopher."  Fact is that you are competing alongside many Blackhat SEO savvy people who can have their site indexed in 3 days and have a position on the first page on the 4 days! And the odd thing is they are not using Blackhat SEO to do this!  If you want to compete these days on the internet and you want to be noticeable, you {need|have to know the cutting edge of SEO.  You need to be aware of what most current and pioneering techniques the Blackhat World is doing with their SEO.

 Now to set the record staright, here are some of the Black Hat SEO tactics along with other top Google searches used these days:
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